New Market Research/Data: “Moms and Media 2018: Smart Speakers, Smartphones, Social Media”
From Edison Research:
With data points drawn from both the Infinite Dial series from Edison Research and Triton Digital, and a survey fielded by the Research Moms at Edison, the latest report shows how moms in the United States continue to own their tech toolkit, as well as how they perceive the influence of technology on children.
Moms in 2018 continue their mobile tendencies, maintaining a firm grip on smartphones. With smartphone ownership among moms still on the rise, the mobile device remains a must-have. In 2018 we see that 92% of moms own a smartphone.
With those smartphones, moms are consuming media, engaging social sites and staying organized with various apps. They are even talking to their phones, and the smartphones are talking back. Two-thirds of smartphone moms report using the voice assistants like Siri and Google Assistant.
Moms have had a history of strong social media engagement. While 2018 still reflects a healthy social media presence of moms, usage is down from previous years, with 89% of moms now using social media compared to where it was at 93% last year.
Direct to Summary and Slides
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.