Research From Facebook on “Enhancing Facebook’s Augmented Reality Platform with Target Tracking Capabilities”

Will future generations of this tech use and overlay data from Facebook users? What about the use of facial to enhance AR platforms?
From Facebook Research:

Imagine walking down the street and you see a poster for your favorite movie. By simply pointing your phone camera at the poster, the characters from the movie come to life, instantly immersing you in an Augmented Reality (AR) experience through your phone.
AR target tracking is the next milestone in the evolution of Facebook’s AR platform. While still in closed beta, Facebook’s AR Target Tracker effects make it possible for brands, publishers, artists and developers to create content that’s contextually tied to images, logos, signs and pictures in the real world. The technology, designed for the Facebook camera, allows the camera to track an image and open an immersive experience. Augmented reality can be anchored on any flat surface for the effect to show up as an overlay in the Facebook camera.

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