January 25, 2022

New Journal Article: “Academic Libraries on Social Media: Finding the Students and the Information They Want”

The following article was published online earlier today in the new issue (37.1) of Information Technology in Libraries (ITAL) published by LITA.


Academic Libraries on Social Media: Finding the Students and the Information They Want


Heather Howard
Purdue University

Sarah Huber
Purdue University

Lisa Carter
Purdue University

Elizabeth Moore
Purdue University


Information Technology in Libraries (ITAL)
Vol. 37, No. 1 (2018)
DOI: 10.6017/ital.v37i1.10160


Librarians from Purdue University wanted to determine which social media platforms students use, which platforms they would like the library to use, and what content they would like to see from the library on each of these platforms. We conducted a survey at four of the nine campus libraries to determine student social media habits and preferences. Results show that students currently use Facebook, YouTube, and Snapchat more than other social media types; however, students responded that they would like to see the library on Facebook, Instagram, and Twitter. Students wanted nearly all types of content from the libraries on Facebook, Twitter, and Instagram, but they did not want to receive business news or content related to library resources on Snapchat. YouTube was seen as a resource for library service information. We intend to use this information to develop improved communication channels, a clear social media presence, and a cohesive message from all campus libraries.

Direct to Full Text Article
11 pages; PDF.

Direct to Complete TOC For ITAL (Vol. 37, No. 1)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.