The IFLA (International Federation of Library Association) Section on Management and Marketing has announced that the New York Public Library is the winner of the IFLA BibLibre International Marketing Award 2018.
The award honors organizations that have implemented creative, results-oriented marketing projects or campaigns that promote the library and information services industry. First place goes to the New York Public Library – USA for the “2017 NYC Youth Fine Amnesty” project.
New Zealand placed second with the social media marketing sensation Keeping up the Librarians. Invercargall Library recreated a famous Kardashian image to connect with a wider audience, particularly younger generations.
Third place winner was the project Greetings from Zagreb, Croatia. The National and University Library in Zagreb (NSK), Croatia organised the marketing campaign with a goal of promoting NSK Digital Library in a new and innovative way by creating a digital cultural product that combined heritage (old postcards of Zagreb the City), technology and tourism.
56 submissions were received from around the world with 35 academic libraries and 21 public libraries vying for the first prize. China submitted 23, Russia 5, India 4, Australia 3, USA 2, Germany 2 Philippines 2 and France with 2. Applications were also received one each from Nigeria, Pakistan, New Zealand, Egypt, Denmark, Costa Rica, Poland, Croatia, Lithuania, Malaysia, Sweden and Canada.
The IFLA BibLibre International Marketing Award is presented by the IFLA Section on Management and Marketing in collaboration with the current award sponsor Biblibre. This award, in its 15th year, honors organizations which implement creative, results-oriented marketing projects or campaign
Congrats to NYPL and all of the Winning Libraries!