SUBSCRIBE
SUBSCRIBE
EXPLORE +
  • About infoDOCKET
  • Academic Libraries on LJ
  • Research on LJ
  • News on LJ
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Libraries
    • Academic Libraries
    • Government Libraries
    • National Libraries
    • Public Libraries
  • Companies (Publishers/Vendors)
    • EBSCO
    • Elsevier
    • Ex Libris
    • Frontiers
    • Gale
    • PLOS
    • Scholastic
  • New Resources
    • Dashboards
    • Data Files
    • Digital Collections
    • Digital Preservation
    • Interactive Tools
    • Maps
    • Other
    • Podcasts
    • Productivity
  • New Research
    • Conference Presentations
    • Journal Articles
    • Lecture
    • New Issue
    • Reports
  • Topics
    • Archives & Special Collections
    • Associations & Organizations
    • Awards
    • Funding
    • Interviews
    • Jobs
    • Management & Leadership
    • News
    • Patrons & Users
    • Preservation
    • Profiles
    • Publishing
    • Roundup
    • Scholarly Communications
      • Open Access

March 1, 2018 by Gary Price

Pew Research Center Releases “Social Media Use in 2018” Report

March 1, 2018 by Gary Price

A Few Selections From the Pew Research Center Report:

A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives.
Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78% of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users.
As has been the case since the Center began surveying about the use of different social media in 2012, Facebook remains the primary platform for most Americans. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis. With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.
The video-sharing site YouTube – which contains many social elements, even if it is not a traditional social media platform – is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds. And the typical (median) American reports that they use three of the eight major platforms that the Center measured in this survey.
2018-03-01_10-38-59
These findings also highlight the public’s sometimes conflicting attitudes toward social media. For example, the share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early 2014. But by the same token, a majority of users (59%) say it would not be hard to stop using these sites, including 29% who say it would not be hard at all to give up social media.
[Clip]
Other than the video-sharing platform YouTube, none of the other sites or apps measured in this survey are used by more than 40% of Americans.
2018-03-01_10-41-07
[Clip]
With the exception of those 65 and older, Facebook is used by a majority of Americans across a wide range of demographic groups. But other platforms appeal more strongly to certain subsets of the population. In addition to the age-related differences in the use of sites such as Instagram and Snapchat noted above, these are some of the more prominent examples:
Pinterest remains substantially more popular with women (41% of whom say they use the site) than with men (16%).
LinkedIn remains especially popular among college graduates and those in high-income households. Some 50% of Americans with a college degree use LinkedIn, compared with just 9% of those with a high school diploma or less
[Clip]
As was true in previous surveys of social media use, there is a substantial amount of overlap between users of the various sites measured in this survey. Most notably, a significant majority of users of each of these social platforms also indicate that they use Facebook and YouTube. But this “reciprocity” extends to other sites as well. For instance, roughly three-quarters of both Twitter (73%) and Snapchat (77%) users also indicate that they use Instagram.

Direct to Report ||| Complete Report (PDF)(17 pages)

Filed under: News, Patrons and Users, Reports, Video Recordings

SHARE:

About Gary Price

Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.

ADVERTISEMENT

Archives

Job Zone

ADVERTISEMENT

Related Infodocket Posts

Funding: HathiTrust Receives 5-Year, $1 Million Grant From Mellon Foundation

Here’s the Full Text of HathiTrust Announcement: HathiTrust, a member-based organization hosted by the University of Michigan, has received a 5-year, $1 million grant from the Mellon Foundation to fund ...

Library as Publisher: "UMass Amherst Libraries Announce Publication of Open-Access Peregrine Falcon Curriculum

From UMass Amherst Libraries (Full Text): The University of Massachusetts Amherst Libraries are pleased to announce the publication of The UMass Amherst Libraries Falcon Curriculum: An Open Source, Common Core PreK-12 ...

Report From Annenberg/UPenn: "Americans Don’t Understand What Companies Can Do With Their Personal Data — and That’s a...

From the Annenberg School of Communications/U. of Pennsylvania: In a new report, “Americans Can’t Consent to Companies’ Use of Their Data,” researchers asked a nationally representative group of more than ...

Fast Company: "Study: Over 50% of Academics Admit to Pirating Research Papers"

From Fast Company: More than 50% of academics have used piracy websites like Sci-Hub in order to bypass paywalls for research they want to access, according to a recent study published in ...

AI Models Spit Out Photos of Real People and Copyrighted Images; New Web Archives from Columbia University Libraries...

AI Models Spit Out Photos of Real People and Copyrighted Images (via MIT Technology Review) California: Orange Unified School District Reinstates Digital Library After Parent Concerns (via Voice of OC) ...

Journal Article: "Libraries Advancing Health Equity: A Literature Review"

The article linked below (full-text) was recently published Reference Services Review. Title Libraries Advancing Health Equity: A Literature Review Authors Amanda J. Wilson National Library of Medicine Catherine Staley National ...

Chicago Sun-Times Editorial Board: "As Libraries Turn the Page on Bookmobiles, Something is Lost"

From the Chicago Sun-Times Editorial Board: Anyone who has spent time on a bookmobile has learned enough to know nothing withstands the change of time. Still, we lament the slow ...

LC's African and Middle Eastern Division Announces Release of the Africana Historic Postcard Collection

From The Library of Congress (via a 4 Corners of the World Blog Post by Anchi Hoh): The African and Middle Eastern Division is delighted to announce the rerelease of the ...

New From IFLA: "Marrakesh Monitoring Report - February 2023 Update"

From the International Federation of Library Associations and Institutions (IFLA): The chart [monitoring report]…is an updated version of previous monitoring reports. Where a country has been updated or added since ...

ROUNDUP: Research4Life Reaches 200,000 Resources; Majority of Research Papers Published by Cambridge University Press Now Open Access; &...

Association of Research Libraries (ARL) Seeks to Hire Director of Diversity, Equity, and Inclusion Developing a Globally Fair Pricing Model for Open Access Academic Publishing (via cOAlition S) Majority of ...

NY Times: "Turning Nairobi’s Public Libraries Into 'Palaces for the People'"

From The NY Times: In 1931, the first library in Kenya’s capital, Nairobi, opened its doors — to white patrons only. Nearly a century later, Kenyans dressed in the slinky ...

UC Berkeley School of Law Library Reclassifies Indigenous Materials, Giving Them Their Own Place on the Shelves

From Berkeley Law: As part of its broader commitment to considering and fostering diversity and inclusion within its storied stacks, the Berkeley Law Library staff have taken on one prominent example of ...

ADVERTISEMENT

FOLLOW US ON TWITTER

Tweets by infoDOCKET

ADVERTISEMENT

This coverage is free for all visitors. Your support makes this possible.

This coverage is free for all visitors. Your support makes this possible.

Primary Sidebar

  • News
  • Reviews+
  • Technology
  • Programs+
  • Design
  • Leadership
  • People
  • COVID-19
  • Advocacy
  • Opinion
  • INFOdocket
  • Job Zone

Reviews+

  • Booklists
  • Prepub Alert
  • Book Pulse
  • Media
  • Readers' Advisory
  • Self-Published Books
  • Review Submissions
  • Review for LJ

Awards

  • Library of the Year
  • Librarian of the Year
  • Movers & Shakers 2022
  • Paralibrarian of the Year
  • Best Small Library
  • Marketer of the Year
  • All Awards Guidelines
  • Community Impact Prize

Resources

  • LJ Index/Star Libraries
  • Research
  • White Papers / Case Studies

Events & PD

  • Online Courses
  • In-Person Events
  • Virtual Events
  • Webcasts
  • About Us
  • Contact Us
  • Advertise
  • Subscribe
  • Media Inquiries
  • Newsletter Sign Up
  • Submit Features/News
  • Data Privacy
  • Terms of Use
  • Terms of Sale
  • FAQs
  • Careers at MSI


© 2023 Library Journal. All rights reserved.


© 2022 Library Journal. All rights reserved.