Digital Collections (Art): “Who Are the Users of The Met’s Online Collection?”

From aby Elena Villaespesa, Digital Analyst at the Metropolitan Museum of Art and Assistant Professor, Pratt Institute:

The Met’s online collection currently contains more than 450,000 digitized records — and is growing in number with each passing week.
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While it’s easy to say how many people visit the online collection — approximately 600,000 per month — the more challenging (and interesting) questions we at The Met hope to answer include: Who exactly are these users? What motivates them to come to our website? What are their needs and expectations when they browse the collection? Where are they coming from?
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I have been trying to answer these questions through user research I’ve conducted throughout 2017. The aim of this work was to get a better understanding of our users and to define a roadmap to improve the user experience on this important area of the website.

Read the Findings in the Complete Post by Elena Villaespesa on MetMuseum.org
UPDATE: Note: This post was also published on Medium.

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