Multimedia Search: Pop-Up Archive Acquired by Apple

UPDATED POST December 20, 2017: Pop Up Archive Filled a Need for Audio Archiving, and Apple Noticed (by Jennifer Howard; via Humanities)
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Ed. Note: We’ve mentioned Pop-Up Archive several times during the past few years on infoDOCKET and demonstrated their public facing Audiosear.ch podcast search engine during many training sessions.  
Here are two examples that illustrate some of their work with the library community. 
In May,  2015 we noted that Anne Wooten, CEO of Pop-Up Archive, was a panelist on the “Scaling up Practice” panel at an IMLS event about the National Digital Platform. You can watch her presentation here beginning at 9:20.
During November, 2015 Pop-Up Archive announced a partnership with the Digital Public Library of America. 
The acquisition by Apple is another example as to why the need for tools to help make multimedia content more discoverable/accessible. In our view, multimedia is not where it should be in terms of ease of discovery for all users including researchers. 
NOW, to today’s news. 
From a Post by Nicholas Quah on the NiemanLab Blog:

I’ve learned that Apple has acquired Pop Up Archive, the Oakland-based online platform focused on building tools to transcribe, organize, and search audio files. Among its suite of tools was the podcast search engine Audiosear.ch, which wound down operations on November 28, presumably in the wake of closing the acquisition.

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Filed under: Libraries, News, Patrons and Users, Podcasts, Public Libraries