Association of American Publishers (AAP) Reports Book Publisher Sales Declined in July 2017 (downloaded Audio Only Category to See Increase)
From the Association of American Publishers (AAP):
About the Data Below
Publisher net revenue is tracked monthly by the Association of American Publishers (AAP) and includes sales data from about 1,200 publishers. Figures represent publishers’ net revenue for the U.S. (i.e. what publishers sell to bookstores, direct to consumer, online venues, etc.), and are not retailer/consumer sales figures.
After several months of increases, publishers’ revenues (sales to bookstores, wholesalers, direct to consumer, online retailers, etc.) declined by 11.7% in July 2017 compared to July 2016.
Revenues for Jan. – July 2017 were relatively flat, up by 0.2%, according to the most recent StatShot data from the Association of American Publishers. Tracked categories include: Trade – fiction/non-fiction/religious, PreK-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses.
Revenues for trade books (fiction/non-fiction/religious) declined in July, and were flat (down 0.3%) for the year-to-date, compared to the same periods in 2016. The only category to see growth in July 2017 was Religious Presses, which saw a 4.4% revenue increase in July 2017 compared to July 2016; despite that growth, the category remains down year to date. The only format that saw growth in July was downloaded audio, which saw 23.8% revenue growth compared to July 2016.
Total Trade Net Revenue by Category (in millions)*
Jan. – July 2017 Jan. – July 2016 Percent Change Adult Fiction/Non-Fiction
Trade Book Formats
Despite the overall revenue decline in trade, downloaded [our emphasis] audio had another strong month with revenues up 23.8% in July 2017 compared to July 2016.
Revenues for eBook and most print book formats declined, the exception being children’s board books which saw revenues increases of 2.6% in July.
Total Trade Net Revenue by Format (in millions)*
Jan. – July 2017 Jan. – July 2016 Percent Change eBooks
Paperback & Mass Market
Other (physical audio, board book)
Education and Scholarly Publishing
Higher Education and PreK-12 publishers saw revenues decline during July, down 10.7% and 8.0% respectively compared to the prior year. From Jan. to July 2017, Higher Education saw slight 1.6% revenue growth and PreK-12 was flat at 0.1% growth.
Professional Books declined by 6.2% and University Presses were flat at 0.2% in July 2017 compared to 2016.
Direct to Complete AAP Data
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.