After a Decade, Toronto Public Library’s Popular Free Museum and Arts Pass Program Loses Funding
From The Star:
Sun Life Financial has pulled funding for a popular Toronto Public Library program that offers free passes for museums and attractions like the ROM, Toronto Zoo and Ontario Science Centre, leaving its future uncertain.
The 10-year-old Museum and Arts Pass (MAP) initiative gives people with library cards access to passes for up to two adults and five kids that can be borrowed at any of the library branches.
Despite losing the funding, Toronto Public Library spokesperson Ana-Maria Critchley remains optimistic.
“It’s a really successful program,” she said, noting that more than 1.5 million people have visited 17 cultural institutions they might not otherwise be able to afford.
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About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.