New Online: Western University Launches Virtual Exhibition Featuring Items From Labatt Brewing Company Archive

From Western University in London, Ontario:

One of the world’s most significant corporate archival collections has now become among the most accessible and dynamic, with digitization that offers new public glimpses into 170 years of history in Canada.
The virtual exhibit, accessible on the Western Libraries website, highlighting the Labatt Brewing Company Collection offers researchers and the public a rich new opportunity to learn about Canada, London and an iconic brewing legacy through the unique lens of Labatt’s archives.

It offers hundreds of digitized images, audio interviews, and radio and TV ads – all available on a single site that illustrates the storylines of Canada and local history. Renowned Canadian historians also provide expert insights and highlight how Labatt began brewing some of Canada’s best-loved beer in 1847. This collection represents key items of the larger Labatt Brewing Company Archival Collection, housed at Western.
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In 2011, Labatt donated its corporate archives to Western – thousands of documents and artifacts – and augmented this in-kind gift with significant donations to support researcher access to the collection, including this digitization project. The complete Labatt archive, which includes the Labatt Material Culture Collection at Museum London, is considered one of the top three collections in the world – valued at $8.3 million when donated to Western and the museum in 2011.

Direct to Virtual Exhibit: Labatt Historic Collection
Read the Complete Launch Announcement

Filed under: Archives and Special Collections, Digital Preservation, Interviews, Libraries, News