Snapchat is more popular among U.S. teens than ever, according to new research from investment firm Piper Jaffray. The company surveys teens in the U.S. about their media habits every spring and fall.
This fall’s survey found that 47 percent of surveyed teens say Snapchat is their preferred social media, up from 39 percent in the spring. Way back in the spring of 2015, Snapchat was their least preferred social media platform. And Instagram hasn’t been the most popular platform since 2015, according to the survey data.
Read the Complete Article
- 82% of teens expect their next phone to be an iPhone, which is up from 81% in spring 2017, and more importantly, the highest we have ever seen in our survey.
- Teens who expect >50% of their future video games to be digitally downloaded increased to 50% from 45% in spring 2017 and 37% from two years ago.
- Streaming continues to gain teen video share as preference for linear TV declined 2% since last fall.
- Only 35% of teens listen to Pandora radio versus 49% last year as on-demand services such as Spotify, YouTube and Apple Music continue to gain share.
- 23% of teens prefer to shop specialty retailers, which is down 3% year-over-year, while pure-play e-com tied its spring 2017 peak at 17% – up 2% year-over-year.
- Teens increasingly prefer Amazon as their favorite website at 49% share – up 9% year-over-year.
The Taking Stock With Teens survey is a semi-annual research project comprised of gathering input from approximately 6,100 teens with an average age of 16.0 years. Teen spending patterns, fashion trends, and brand and media preferences were assessed through surveying a geographically diverse subset of high schools across the U.S.
Direct to Piper Jaffray Report Highlights
Direct to Infographic (2 pages; PDF)