New Survey Findings About the Reading Habits of Canadians, Smartphone Reading on the Rise
From Booknet Canada
A 2017 survey on Canadian leisure time and reading habits from industry non-profit BookNet Canada has found that among adults who had read a book in the previous year, 20% read digital books on their smartphones, which is a 6% increase over last year. This has mostly been at the expense of e-readers (used by 23% of Canadian readers), which is down by 5% since last year.
The survey, which is regularly conducted each winter, asked 750 respondents if they had read or listened to a book in the previous year — with 82% responding that they had — and which formats (print, audio, ebook) they consumed. The results also showed that those between the ages of 18 and 44 were more likely to have listened to an audiobook than read a print book or ebook. Audiobook use is about on par with ebooks for readers 45-54 and continues to decline with the older age brackets.
When it comes to leisure activities overall, the top five choices among the respondents, who were able to select up to two choices, were: browsing the internet (33%), spending time with family (32%), watching TV (31%), watching a movie (23%), and reading (22%), which is similar to results from the last three years.
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About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.