May 21, 2022

Texas: The Alamo is Developing an Augmented Reality App

From the San Antonio Express-News:

Design firm Imagine Virtua is using the same “augmented reality” technology that propelled the Pokémon Go frenzy last summer for an app that will allow tourists to interact with virtual versions of Crockett, Mexican soldados and other figures from the historic fight for Texas’ independence, and let them hear from those people what happened at each spot they are standing on.

San Antonio company Alamo Reality, which hired Imagine Virtua, has secured a seven-figure investment from San Antonio-based Remati Investments to fund the creation of a free app and other products based around the historic battle, including high-tech trading cards to show 3D images of figures from the period when viewed through a smartphone. Executives declined to disclose the exact amount of the investment.


The app will also include an artifact hunt, where people can hunt for different things purposefully located around Alamo Plaza, McGar said, “like Pokemon Go, where you find objects and you can capture those objects and put them in your scavenger hunt bag.”

But while the app certainly sounds entertaining, the executives stressed that it’s not going to be a game. The goal isn’t to create hordes of kids gathering outside the Alamo to battle each other the way kids flocked to Pokemon gyms. Executives say they are designing the app to help people at all ages better conceptualize the historic place and the famous battle for Texas’ independence.

Read the Complete Article

See Also: Imagine Virtua Website

See Also: Alamo to Come to Life in 2018 AR/VR App (via The Rivard Report)

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About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.