May 17, 2022

Take a Look: bibliotheca Unveils New Brand and Logo

From bibliotheca:

Today, bibliotheca unveiled its new brand and logo – the final chapter of its merger with 3M Library Systems.

When bibliotheca merged with 3M Library Systems in October of 2015, a transitional logo and tagline, “bibliotheca + 3M, the best of both worlds,” was developed to communicate bibliotheca’s commitment to integrating the best of both companies for the benefit of its customers.


New bibliotheca Logo Launched on August 14, 2017

“3M Library Systems had more than 45 years of history in the library business, and we want to make sure those long-standing customers know that the history, experience, and knowledge came to bibliotheca with the merger,” said Matthew Bellamy, Chief Commercial Officer, bibliotheca. “We are now fully established as a new business, while still retaining the best elements from the individual companies. We worked hard to create a branding that represented that to our customers.”

About the Logo

The new logo preserves the use of bibliotheca in black and features three red pillars set slightly askew to resemble books on a shelf. The three pillars create an abstract letter “M” – an homage to our past – and represent our aspirations for the libraries we partner with: connect, engage, and evolve. Beneath the logo, the tagline, “transforming libraries,” speaks to bibliotheca’s mission to transform staff operations and user experiences so libraries can connect with people in new ways.

Read the Complete Announcement

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.