Today, bibliotheca unveiled its new brand and logo – the final chapter of its merger with 3M Library Systems.
When bibliotheca merged with 3M Library Systems in October of 2015, a transitional logo and tagline, “bibliotheca + 3M, the best of both worlds,” was developed to communicate bibliotheca’s commitment to integrating the best of both companies for the benefit of its customers.
“3M Library Systems had more than 45 years of history in the library business, and we want to make sure those long-standing customers know that the history, experience, and knowledge came to bibliotheca with the merger,” said Matthew Bellamy, Chief Commercial Officer, bibliotheca. “We are now fully established as a new business, while still retaining the best elements from the individual companies. We worked hard to create a branding that represented that to our customers.”
About the Logo
The new logo preserves the use of bibliotheca in black and features three red pillars set slightly askew to resemble books on a shelf. The three pillars create an abstract letter “M” – an homage to our past – and represent our aspirations for the libraries we partner with: connect, engage, and evolve. Beneath the logo, the tagline, “transforming libraries,” speaks to bibliotheca’s mission to transform staff operations and user experiences so libraries can connect with people in new ways.
Read the Complete Announcement