December 2, 2020

New Research Article: Mining Features Associated with Effective Tweets (Preprint)

Title

Mining Features Associated with Effective Tweets

Authors

Jian Xu
University of Notre Dame

Nitesh V. Chawla
University of Notre Dame

Source

via arXiv

Abstract

What tweet features are associated with higher effectiveness in tweets? Through the mining of 122 million engagements of 2.5 million original tweets, we present a systematic review of tweet time, entities, composition, and user account features. We show that the relationship between various features and tweeting effectiveness is non-linear; for example, tweets that use a few hashtags have higher effectiveness than using no or too many hashtags. This research closely relates to various industrial applications that are based on tweet features, including the analysis of advertising campaigns, the prediction of user engagement, the extraction of signals for automated trading, etc.

Direct to Full Text Article (8 pages; PDF)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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