From The NY Times:
Merriam-Webster, the oldest dictionary publisher in America, has turned itself into a social media powerhouse over the past few years. Its editors star in online videos on hot-button topics like the serial comma, gender pronouns and the dreaded “irregardless.” Its Twitter feed has become a viral sensation, offering witty — and sometimes pointedly political — commentary on the news of the day.
Kory Stamper, a lexicographer here, is very much part of the vanguard of word-nerd celebrities. Her witty “Ask the Editor” video contributions, like a classic on the plural of octopus, and personal blog, Harmless Drudgery, have inspired a Kory Stamper Fan Club on Facebook. One online admirer has carefully tracked minute changes in her hair (which, for one thing, is purple).
“It was conceived of as another way of shuffling information,” Ms. Stamper said of the index, which seems to have been produced intermittently from the 1930s to the ’70s. “Basically, someone sat here and typed up all the entries backwards. And then went crazy.”
But the real jaw-dropper was the Backward Index, which includes some 315,000 cards listing words spelled … backward.
See Also: Merriam-Webster on YouTube