March 5, 2021

Digital Privacy: It’s Not Just About Cookies Anymore

From IAPP’s Privacy Tracker:

The European Commission’s draft ePrivacy Regulation, published earlier this month as the EU works to replace the ePrivacy Directive (aka “the cookie law”), is a game changer for online privacy. It is a big push for a structured framework on technology enablers for companies doing business within Europe. The regulation makes a minimal effort to address the actual use of “cookies,” and getting user consent through cookie banners has been left in the dust.

Instead, the regulation goes into great length explaining case scenarios on technology enabler examples required to have enhanced privacy protection that include an end-user’s consent and transparency on expected usage.

The definition of these technology enablers has expanded under the regulation — highlights include, but are not limited to:

  • MAC address
  • IMEI device number
  • IP Address
  • Spyware
  • Web bugs
  • Hidden identifiers
  • Local storage
  • Pixels
  • Other tracking tools

Read the Complete Privacy Tracker Article

See Also: Commission Proposes High Level of Privacy Rules For All Electronic Communications and Updates Data Protection Rules For EU Institutions (via European Commission; Jan. 10, 2017)

See Also: Proposal for a Regulation on Privacy and Electronic Communications (Primary Documents)(via European Commission; Jan. 10, 2017)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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