From a Joint Announcement:
The Internet giant’s action, taken on June 28, is an unfair and deceptive practice, violating Section 5 of the Federal Trade Commission Act and also violates the terms of the “Buzz Consent Agreement” Google signed with the agency, the two California-based consumer advocacy organizations’ formal complaint said.
Consumer Watchdog and Privacy Rights Clearing House asked the FTC to claw back all advertising revenue earned by Google since the date of the change, citing past privacy violations by the internet giant as evidence that lesser penalties would not be enough to make the company respect consumers’ privacy rights. For example, the FTC issued the largest fine in its history, $22.5 million, when Google intentionally hacked Apple’s privacy protections, however that fine clearly failed to deter the company’s latest privacy violation.
Read the Complete Announcement