February 24, 2021

Survey Findings: Pew Research Center Releases Updated U.S. Social Media Data

From Pew Research:

...a national survey of 1,520 adults conducted March 7-April 4, 2016, finds that Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans 1 (79%) now use Facebook, more than double the share that uses Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn (29%). On a total population basis (accounting for Americans who do not use the internet at all), that means that 68% of all U.S. adults are Facebook users, while 28% use Instagram, 26% use Pinterest, 25% use LinkedIn and 21% use Twitter.

Thanks in part to the growing number of older adults who are joining the site, Facebook use appears to be on the rise: The share of online adults who report using Facebook has increased by 7 percentage points compared with a Pew Research Center survey conducted at a similar point in 2015. In addition, the share of Facebook users who check in daily has increased slightly in the past year: 76% of Americans who use Facebook now report that they visit the site on a daily basis, up from 70% in 2015.

Highlights

79% of internet users (68% of all U.S. adults) use Facebook

32% of internet users (28% of all U.S. adults) use Instagram

24% of internet users (21% of all U.S. adults) use Twitter

29% of internet users (25% of all U.S. adults) use LinkedIn

31% of internet users (26% of all U.S. adults) use Pinterest

Facebook remains the most popular social media platform

Substantial ‘reciprocity’ across major social media platforms

Direct to Full Text Report

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About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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