New Research Article: “Library 2.0: The Effectiveness of Social Media as a Marketing Tool for Libraries in Educational Institutions”
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Thanks to SAGE for once again opening their paywall to infoDOCKET so we can share the new full text article linked to below at no charge. The article will be available for the next month. Just click and go. Registration is not required to access the full text article.
Library 2.0: The Effectiveness of Social Media as a Marketing Tool for Libraries in Educational Institutions
Michael J. Jones
Barton Peveril Sixth Form College, UK
Northumbria University, UK
Journal of Librarianship and Information Science (JOLIS)
Published Online Before Print September 22, 2016
In an attempt to market their services and connect with potential users, and particularly young people, many libraries are opening accounts on social media platforms. Research suggests a contradiction between the advice relating to marketing and that regarding the use of social media in libraries, with the former emphasising the importance of the user at the centre of all considerations and the latter placing library staff as central to decisions. In this work we attempt to re-address this imbalance by surveying the current state of library activity on Twitter and, by means of questionnaires, investigate the experiences and motivations of librarians (n=58) in using social media and whether students (n=498) are willing to engage with the library in this manner and why. Our findings confirm that libraries in the sector are indeed struggling to foster interest in their social media activities and go some way to understanding why this is so, leading to a number of conclusions and recommendations for practitioners.
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About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.