Another major digital media milestone was reached this July. Smartphone apps, which have been playing an increasingly important role in consumers’ digital lives over the past several years, now account for more than half of all Americans’ time spent online, according to comScore Media Metrix® Multi-Platform and comScore Mobile Metrix®.
The high usage of smartphone apps compared to other media touchpoints shouldn’t come as much of a shock when you think about your daily online behavior.
[Clip] Source: comScore
In the near term smartphone apps are likely to grow their share of digital beyond the 50% mark, but desktop and tablets will maintain critical roles in consumers’ online consumption for the foreseeable future.
Read the Complete Blog Post, View Charts Additional Chart Found in Complete Post: Share of Total Digital Time Spent: July 2016
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area.
He earned his MLIS degree from Wayne State University in Detroit.
Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.
