Another major digital media milestone was reached this July. Smartphone apps, which have been playing an increasingly important role in consumers’ digital lives over the past several years, now account for more than half of all Americans’ time spent online, according to comScore Media Metrix® Multi-Platform and comScore Mobile Metrix®.
The high usage of smartphone apps compared to other media touchpoints shouldn’t come as much of a shock when you think about your daily online behavior.
In the near term smartphone apps are likely to grow their share of digital beyond the 50% mark, but desktop and tablets will maintain critical roles in consumers’ online consumption for the foreseeable future.
Read the Complete Blog Post, View Charts
Additional Chart Found in Complete Post: Share of Total Digital Time Spent: July 2016