September 16, 2021

“Harry Potter and the Cursed Child” Sells More Than 2 Million Copies in 1st Two Days

From the Wall St. Journal (via Marketwatch.com):

“Harry Potter and the Cursed Child,” the script book for J.K. Rowling’s new play, sold more than 2 million print copies in its first 48 hours in the U.S. and Canada, according to Scholastic. It’s a strong showing, particularly for a play, though it falls far short of the record-breaking sales of the final novel in the original series, “Harry Potter and the Deathly Hallows,” which in 2007 sold 8.3 million copies in the U.S. in its first 24 hours.

The script book, released Sunday at 12:01 a.m., sold 680,000 print copies in its first three days in the U.K., according to Little, Brown Group. By contrast, “Deathly Hallows” sold 2.7 million copies in its first 24 hours in the U.K.

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The play’s e-book version was published by Pottermore, Ms. Rowling’s website and publishing platform.

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More From Scholastic:

Scholastic announced a first printing of 4.5 million copies of Harry Potter and the Cursed Child Parts One and Two script book, and retailers reported fast-paced, record-breaking pre-sales leading up to the release date.

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The first seven Harry Potter stories, published by Scholastic in the U.S. between 1998 and 2007 have sold more than 160 million copies in the U.S., over 450 million copies worldwide, and are distributed in more than 200 territories, translated into 79 languages, and have been turned into eight blockbuster films.

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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