May 28, 2022

Data: 2015 U.S. Book Industry Year-End Review From Nielsen/BookScan

From the Nielsen Newswire Blog:

… sales of traditional print books increased almost 3%, while sales of e-books dipped. As a result, e-books’ share of the total market slipped from 27% in 2014 to 24% last year. That said, however, certain genres maintained a larger share in the digital realm than others, including Romance and Thrillers.

…e-book consumption via smartphone grew from 7.6% in 2014 to 14.3% in 2015…

In looking at category trends, non-fiction was the highlight of 2015, with 12% growth in children’s non-fiction and 7% growth in adult non-fiction.

From USA Today:

BookScan tracked total print book sales of 653 million units last year…

In other trends, non-fiction grew, with a 12 percent gain in children’s books and a 7 percent gain in adult books.

And as for those stress-reducing coloring books for grownups: An estimated 12 million copies sold in 2015, compared with 1 million in 2014.

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.