To illustrate the disparity in political news on Facebook, The Wall Street Journal created “Blue Feed, Red Feed,” a tool that gives users a side-by-side look at how conservative and liberal news sources are talking about divisive topics such as guns, ISIS, Donald Trump, and Facebook itself. It’s not a complete reflection of the average person’s Facebook feed, which draws from many sources, but for many users, it will be an eye-opening, likely uncomfortable peek at another reality.
The project won’t stay static. The Wall Street Journal plans to keep the tool up through the election season, adding new topics that would benefit from a side-by-side view. “We’re not editorializing with this,” Keegan said. “We’re just putting it out there and shining a light on it using Facebook’s own tool and its own data to highlight something that everyone’s experienced.”
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Direct to Blue Feed, Red Feed (via WSJ)