October 18, 2021

Data: Smartphones are Most Used Platform For U.S. Adults, Television is Second

From a Nielsen Blog Post:

According to Nielsen’s fourth-quarter 2015 Comparable Metrics Report, smartphones across all adult demographic groups are the most used platform, in terms of days per week among users of each medium—with adults 18+ using their devices nearly every day in the week (5.8 times per week), followed by television (5.5 times per week). Adult TV viewers watch an average of 5.5 days per week.

Tablets are used more often by people ages 35-49 than ages 18-34. Penetration among ages 50 and over is only 19%, but those owners use tablets most often.

Smartphone owners within the age range of 35-49 use their phones most often. (This includes app and web usage, not talk, text or email).

Read the Complete Blog Post

Additional Data/Chart From Nielsen: The Comparable Metrics Report: Q4 2015

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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