Video: Kobo CEO Discusses Ebooks and E-Reader Biz in CNBC Interview
According to Tamblyn, the industry’s most valuable customers, those who buy several books a month, are reading both print books and digital e-books, rather than one or the other.
“Those people who are buying the most have allowed those two things to co-exist,” he said. “We are seeing the two formats kind of living together, rather than one supplanting the other.”
Meanwhile, audio books are growing in popularity. Sales rose by 40.3 percent in 2015, according to the AAP. One audio book company, Audible, told CNBC it was experiencing significant growth.
“Audible membership growth is consistent at 40 percent year on year, as more consumers realize how well audiobooks can fit into their busy lives,” Tracey Markham, country manager for Audible, told CNBC via email.
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.