October 24, 2021

New Social Network Market Forecast: “This Year, More Than Half of Americans Will Use Facebook”

From eMarketer:

This year, for the first time, more than half of the US population will use Facebook, according to eMarketer’s latest social network usage forecast. In 2016, 50.3% of Americans of all ages will be on Facebook at least once a month, up from 49.3% in 2015.

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Source: eMarketer (Feb. 25, 2016)

Another important milestone for Facebook this year is that more than half of US mobile phone users will be Facebook users. In 2016, 52.9% of mobile phone users will log on to Facebook at least once a month from their mobile phone. And mobile will continue to play an important role in Facebook”s growth. This year, 86.0% of US Facebook users will access the platform through a phone, with that figure climbing to 91.0% by 2019. Strong user engagement on mobile is helping to drive Facebook’s mobile ad revenues, which this year will amount to 19.2% of total mobile ad spending in the US (Google is No. 1 with a 31.7% share).

Read the Complete Article, View Data Charts

See Also: More Than a Third of Mobile Phone Users Will Be on Instagram in 2016 (via eMarketer)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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