Market Research: 81% of US Households Have a DVR, Netflix, or Use VOD
New consumer research from Leichtman Research Group, Inc. (LRG) found that 81% of US households have a DVR, get Netflix, or use on-Demand (VOD) from a cable or Telco provider — with 30% of households using two of the services, and 13% using all three.
The survey also found that 57% of households get a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu. Overall, 48% of adults stream any of these services on a monthly basis.
Other related findings include:
- 77% of ages 18-24 stream an SVOD service monthly — compared to 63% of ages 25-44, 50% of ages 45-54, and 23% of ages 55+
- 37% of all adults stream Netflix weekly — compared to 8% in 2010
- 83% of Netflix streaming users watch Netflix on a TV set
- 64% of pay-TV subscribers have a DVR — compared to 45% in 2010
- 65% of households with annual incomes >$75,000 have a DVR — compared to 35% with household incomes <$30,000
- 74% of all Telco video subscribers and 61% of all cable subscribers have ever used VOD from their current provider
- 51% of all cable subscribers used VOD in the past month — compared to 34% in 2010
- Last year, 76% of households had a DVR, or Netflix, or used VOD — compared to 70% two years ago
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About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.