“Chicago Public Library Ready to Raise Its Profile Via New Ad Campaign” as Fine Amnesty Program Launches (Video)
From the Chicago Business Journal:
Well, it’s time to bring the Chicago Public Library back into the spotlight, and the Chicago Public Library Foundation and ad agency FCB Chicago are about to do just that with a new public service ad campaign titled “Home of the Curious” set to officially break next month.
But in advance of the full-blown campaign, FCB and the Foundation have developed a teaser video ad that re-introduces the Library to the public and offers an overdue book amnesty program through Feb. 18.
The librarian appearing in the new FCB book amnesty video is a Chicago Public Library employee, and she’s got just the right quirky quality in front of the camera to make the video pop as it should.
Read the Complete Article
CPL Video Ad
Message from the Mayor
See Also: Learn More About the Fine Amnesty Program (via CPL)
See Also: For the First Time in 20 Years Chicago Public Library Offers Amnesty Program For Overdue Materials (August 7, 2012)
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.