Say Hello to Brave, a New New Web Browser For Mac, Windows, iOS and Android
The browser is now available for Mac, Windows, iOS, and Android under an open-source license in a version 0.7 release. That’s a reflection that the browser is still in a developmental stage [expect bugs]…
“The way we differentiate for most users, especially as we grow, is through speed, because no other browser blocks all the cookies that are third-party tracking, all the fingerprinting techniques, all the scripts that try to inject ads — we block all that stuff,” Eich said in an interview with VentureBeat. Pages load 40 percent faster on desktop and as much as four times faster on mobile, he said.
Everyone’s talking about ad blocking. Blockers can make the user experience of the Web much better. But as Marco Arment noted, they don’t feel good to many folks. They feel like free-riding, or even starting a war. You may never click on an ad, but even forming an impression from a viewable ad has some small value. With enough people blocking ads, the Web’s main funding model is in jeopardy.
At Brave, we’re building a solution designed to avert war and give users the fair deal they deserve for coming to the Web to browse and contribute. We are building a new browser and a connected private cloud service with anonymous ads. Today we’re releasing the 0.7 developer version for early adopters and testers, along with open source and our roadmap.
Brave browsers block everything: initial signaling/analytics scripts that start the programmatic advertising “dirty pipe”, impression-tracking pixels, and ad-click confirmation signals. By default Brave will insert ads only in a few standard-sized spaces. We find those spaces via a cloud robot (so users don’t have to suffer, even a few canaries per screen size-profile, with ad delays and battery draining). We will target ads based on browser-side intent signals phrased in a standard vocabulary, and without a persistent user id or highly re-identifiable cookie.
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.