Nature Publishing Group (NPG) and ReadCube Release Preliminary Results of Scientific Article Sharing Trial

From a Joint Announcement:

Nature Publishing Group, part of Springer Nature, has announced the results of its ground-breaking 12-month content sharing initiative to support collaborative research.
The trial has concluded with positive results and the initiative to offer on-platform sharing of the full text of nature.com articles using ReadCube‘s enhanced PDF technology will continue indefinitely.
In December 2014, a 12-month content sharing trial was set up to enable subscribers to 49 journals on nature.com to legitimately and conveniently share the full text of articles of interest with colleagues without a subscription via a shareable web link on nature.com, enabled by publishing technology company, ReadCube. The trial was also extended to 100 media outlets and blogs around the world that report on the findings of articles published on nature.com, allowing them to provide their own readers with a link to a full text, read-only view of the original scientific paper.
The key findings of the year long trial are:

• The most popular method of sharing of scientific articles has been via the media and blogger referral programme, which gave readers of articles free, read-only access to the full text of scientific articles in news stories and posts. (77%)

• High-profile media reports of Nature journal articles from a plethora of international media outlets drove the most traffic of the trial. The most popular article of 2015 was, “A new antibiotic kills pathogens without detectable resistance” published in Nature in January 2015.

• In order, the most popular news outlets were: the BBC, the Guardian, the New York Times, Science Magazine and the Washington Post.

• Peer to peer sharing, where subscribers send or post shareable links to journal articles on nature.com tended to be mostly (67%) between subscribers and non-subscribers, with the remainder mainly accounted for by sharing between those who already had subscription access.

• The trial had no adverse implications for subscription-based journals either in terms of institutional business or individual article sales.

• The free read-only links were shared all across the globe but the most active sharing was instigated by subscribers in: the USA, the UK, Japan, Germany, China, Canada, Spain, France, India and the Republic of Korea.

• The free read-only links were also accessed by readers across the globe. Top receiving nations were, in order: USA, UK, Canada, Germany, France, Japan, Australia, Spain, Brazil the Netherlands.

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Over 60% of 2015 research articles on nature.com are OA. The percentage of authors choosing CC BY across all of NPG’s open access journals has risen dramatically – from 26% in 2014 to 96% in September 2015.

Read the Complete Announcement For More Details
See Also: New Agreement Brings Springer Content (Eight Million Items) to ReadCube (July 22, 2015)
See Also: Two Initiatives Announced to Make Articles on Nature.com More Widely Available to Read, Share (December 2, 2014)

Filed under: Journal Articles, News, Open Access, Publishing, Reports, Springer Nature