Note: Background about a previous Google privacy issue with the use of student data (2013-2014) at the bottom of this post.
From the Electronic Frontier Foundation:
The Electronic Frontier Foundation (EFF) filed a complaint today with the Federal Trade Commission (FTC) against Google for collecting and data mining school children’s personal information, including their Internet searches—a practice EFF uncovered while researching its “Spying on Students” campaign, which launched today.
The campaign was created to raise awareness about the privacy risks of school-supplied electronic devices and software. EFF examined Google’s Chromebook and Google Apps for Education (GAFE), a suite of educational cloud-based software programs used in many schools across the country by students as young as seven years old.
While Google does not use student data for targeted advertising within a subset of Google sites, EFF found that Google’s “Sync” feature for the Chrome browser is enabled by default on Chromebooks sold to schools. This allows Google to track, store on its servers, and data mine for non-advertising purposes, records of every Internet site students visit, every search term they use, the results they click on, videos they look for and watch on YouTube, and their saved passwords. Google doesn’t first obtain permission from students or their parents and since some schools require students to use Chromebooks, many parents are unable to prevent Google’s data collection.
Google’s practices fly in the face of commitments made when it signed the Student Privacy Pledge, a legally enforceable document whereby companies promise to refrain from collecting, using, or sharing students’ personal information except when needed for legitimate educational purposes or if parents provide permission.
“Despite publicly promising not to, Google mines students’ browsing data and other information, and uses it for the company’s own purposes. Making such promises and failing to live up to them is a violation of FTC rules against unfair and deceptive business practices,” said EFF Staff Attorney Nate Cardozo. “Minors shouldn’t be tracked or used as guinea pigs, with their data treated as a profit center. If Google wants to use students’ data to ‘improve Google products,’ then it needs to get express consent from parents.”
Google told EFF that it will soon disable a setting on school Chromebooks that allows Chrome Sync data, such as browsing history, to be shared with other Google services. While that is a small step in the right direction, it doesn’t go nearly far enough to correct the violations of the Student Privacy Pledge currently inherent in Chromebooks being distributed to schools.
EFF’s filing with the FTC also reveals that the administrative settings Google provides to schools allow student personal information to be shared with third-party websites in violation of the Student Privacy Pledge. The ability to collect and potentially share student information follows children whenever they use Chrome to log into their Google accounts, whether on a parents’ Apple iPad, friend’s smartphone or home computer.
Read the Complete News Release
Direct to Full Text of EFF Complaint To FTC
Electronic Frontier Foundation “Spying on Students” Campaign Resources
Google and Student Data (Gmail/2013-2014)
#1 (December 2, 2015): Google’s Student Tracking Isn’t Limited to Chrome Sync (via EFF)
Google has promised not to build profiles on students or serve them ads only within Google Apps for Education services. When a student goes to a different Google service, however, and they’re still logged in under their educational account, Google associates their activity on that service with their educational account, and then serves them ads on at least some of those non-GAFE services based on that activity.
In other words, when a student logs into their educational account, and then uses Google News to create a report on current events, or researches history using Google Books, or has a geography lesson using Google Maps, or watches a science video on YouTube, Google tracks that activity and feeds it into an ad profile attached to the student’s educational account—even though Google knows that the person using that account is a student, and the account was created for educational purposes.
#2 (December 2, 2015): Google rebukes EFF complaint over student data privacy violation (via VentureBeat)
When reached for comment at the time, a Google spokesperson defended the company, telling VentureBeat: “Our services enable students everywhere to learn and keep their information private and secure. While we appreciate EFF’s focus on student privacy, we are confident that these tools comply with both the law and our promises, including the Student Privacy Pledge.