Germany: Survey Finds Ebooks Used By 25% of Germans
From Bitkom (a Market Research Firm):
25 percent of Germans read digital books (e-books). The usage has only slightly increased compared to 2014. E-book users make 33 percent of the overall book reading population. This is one of the results of a representative survey carried out by Bitkom Research among 2,325 persons aged 14+ years on behalf of Bitkom prior to the Frankfurter Buchmesse. “E-books are a fixed component of today’s digital media world”, says Bitkom vice president Achim Berg. Nonetheless, the market’s potential has not been exhausted yet.
Non-users of e-books prefer the sensual appeal of printed books (49 percent) and consider the reading devices as too expensive (44 percent). However, 35 percent of non-users can image reading e-books in the future. Users especially value that e-books are available at any time (77 percent) and take no space (75 percent). E-books are mostly read on laptops (41 percent), followed by smartphones (38 percent) while one third uses special devices like Kindle, Tolino or Kobo. One out of five users reads e-books on a desktop computer or tablet computer. Online book shops like Amazon, buch.de or ebook.de are by far the most important supply sources. 24 percent order e-books in preinstalled shops on their device, e.g. Kindle store, Tolino shop or iBook store. Still, 13 percent shop directly at the author’s and 7 percent on publishers’ websites. In addition, 32 percent borrow e-books from public libraries.
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.