ThReleased today.
From Interbrand:
Interbrand’s 16th annual Best Global Brands report, released today, identifies the 100 most valuable global brands.
For the third year in a row, Apple (#1) and Google (#2) claim the top positions. Valued at USD $170.276 billion, Apple increases its brand value by 43 percent. Google, valued at $120.314 billion, increases its brand value by 12 percent. Microsoft (#4) edges ahead of IBM (#5), and Amazon (#10) enters the Top 10 for the first time with a brand value of USD $37.948 billion.
Five new brands entered this year’s ranking: Lego (#82), PayPal (#97), MINI (#98), Moët & Chandon (#99), and Lenovo (#100). Lenovo is the second Chinese brand to appear on the Best Global Brands ranking. The first was Huawei (#88), which entered the ranking in 2014.
Technology and automotive brands dominate this year’s ranking, holding a combined 28 positions. Technology brands, in particular, dominate—collectively making up more than a third (33.6%) of the total value of all 100 brands.
Top 10
Apple (#1, +43%)
Google (#2, +12%)
Coca-Cola (#3, -4%)
Microsoft (#4, +11%)
IBM (#5, -10%)
Toyota (#6, +16%)
Samsung (#7, 0%)
GE (#8, -7%)
McDonald’s (#9, -6%)
Amazon (#10, +29%)Top Risers
Facebook (#23, +54%)
Apple (#1, +43%)
Amazon (#10, +29%)
Hermès (#41, +22%)
Nissan (#49, +19%)New Entrants
Lego (#82)
PayPal (#97)
MINI (#98)
Moët & Chandon (#99)
Lenovo (#100)
Resources
Direct to 2015 Rankings
Direct to Methodology
Direct to Rankings (2002-2014)
Direct to Regional Lists
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