November 26, 2020

Reference: Lists & Rankings: Interbrand’s 2015 Best Global Brands Report, World’s Most Valuable Brands

ThReleased today.

From Interbrand:

Interbrand’s 16th annual Best Global Brands report, released today, identifies the 100 most valuable global brands.

For the third year in a row, Apple (#1) and Google (#2) claim the top positions. Valued at USD $170.276 billion, Apple increases its brand value by 43 percent. Google, valued at $120.314 billion, increases its brand value by 12 percent. Microsoft (#4) edges ahead of IBM (#5), and Amazon (#10) enters the Top 10 for the first time with a brand value of USD $37.948 billion.

Five new brands entered this year’s ranking: Lego (#82), PayPal (#97), MINI (#98), Moët & Chandon (#99), and Lenovo (#100). Lenovo is the second Chinese brand to appear on the Best Global Brands ranking. The first was Huawei (#88), which entered the ranking in 2014.

Technology and automotive brands dominate this year’s ranking, holding a combined 28 positions. Technology brands, in particular, dominate—collectively making up more than a third (33.6%) of the total value of all 100 brands.

Top 10

Apple (#1, +43%)
Google (#2, +12%)
Coca-Cola (#3, -4%)
Microsoft (#4, +11%)
IBM (#5, -10%)
Toyota (#6, +16%)
Samsung (#7, 0%)
GE (#8, -7%)
McDonald’s (#9, -6%)
Amazon (#10, +29%)

Top Risers

Facebook (#23, +54%)
Apple (#1, +43%)
Amazon (#10, +29%)
Hermès (#41, +22%)
Nissan (#49, +19%)

New Entrants

Lego (#82)
PayPal (#97)
MINI (#98)
Moët & Chandon (#99)
Lenovo (#100)

Resources

Direct to 2015 Rankings

Direct to Methodology

Direct to Rankings (2002-2014)

Direct to Regional Lists

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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