From The Seattle PI:
In a press release that went out Thursday, library officials discussed the rebranding as a serious undertaking that would reflect how differently the library serves people today from what it once did.
To get this task done, the library hired outside design agency Hornall Anderson. They paid them with funds from The Seattle Public Library Foundation.
“Hornall’s approach helps us tell the story of the library as a dynamic resource and its importance and value to the community,” said Stephen Halsey, marketing and online services director for the library.
And what is this new name they’re considering, you ask?
The Seattle Public Library is considering changing its name to…Seattle Public Libraries.
Read the Complete PI Article
See Also: SPL Branding Survey (via SurveyMonkey)