Seven Leading Internet Companies Launch Alliance For Open Media, an Open Source Project to Create Next-Gen Media Formats

The new organization is named the Alliance For Open Media and the seven founding members are:

• Amazon
• Cisco
• Google
• Intel
• Microsoft
• Mozilla
• Netflix

From the Alliance For Open Media:

The new Alliance is committing its collective technology and expertise to meet growing Internet demand for top-quality video, audio, imagery and streaming across devices of all kinds and for users worldwide.
The Alliance’s initial focus is to deliver a next-generation video format that is:

• Interoperable and open;
• Optimized for the web;
• Scalable to any modern device at any bandwidth;
• Designed with a low computational footprint and optimized for hardware;
• Capable of consistent, highest-quality, real-time video delivery; and
• Flexible for both commercial and non-commercial content, including user-generated content.

This initial project will create a new, open royalty-free video codec specification based on the contributions of members, along with binding specifications for media format, content encryption and adaptive streaming, thereby creating opportunities for next-generation media experiences.

Read the Complete Launch Announcement

Filed under: News, Patrons and Users