From the American Association of School Libraries:
The American Association of School Librarians (AASL) has released a new member-created resource to help school librarians promote the ways their programs transform teaching and learning. Available on the AASL website or as a PDF download, the tool offers strategies, practical tips and key messages school librarians can implement immediately.
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The Web-based resource contains sections on how school librarians can promote their library by becoming a leader in their school, building strategic partnerships to create advocates and planning purposeful and varied communications. Sections make implementation easy by providing users with practical suggestions, a look at what helps and what hinders promotion, key messages and success stories from the field.
Supporting the leadership, advocacy and leadership sections; the tool offers comprehensive tools and resources. The Web and media links allow school librarians to find tune their promotion plan in consideration of their stakeholders. Users can also delve deeper using AASL and ALA resources, research, online sources and professional development.
Direct to Full Text Toolkit (77 pages; PDF)
Direct to HTML Version