“The future of digital reading is on the phone,” said Judith Curr, publisher of the Simon & Schuster imprint Atria Books. “It’s going to be on the phone and it’s going to be on paper.”
For now, tablets like the iPad and Kindle Fire remain the most popular platform to read digital books. According to Nielsen, the percentage of e-book buyers who read primarily on tablets was 41% in the first quarter of 2015, compared with 30% in 2012.
But what has captured publishers’ attention is the increase in the number of people reading their phones. In a Nielsen survey of 2,000 people this past December, about 54% of e-book buyers said they used smartphones to read their books at least some of the time. That’s up from 24% in 2012, according to a separate study commissioned by Nielsen.
The number of people who read primarily on phones has risen to 14% in the first quarter of 2015 from 9% in 2012.
Fully 55% of all Oyster’s activity is now happening on phones…
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Jennifer Maloney, Author of WSJ Article, Interviewed