Opera Software’s “State of Mobile Web” Report Says the Philippines is the World’s “Most Social” Nation
From the Opera Software Blog:
The Philippines used to be known as the text-messaging capital of the world. Now, with easier internet access and higher smartphone adoption, our findings indicate that the country has transformed into the most social nation.
According to our latest the State of the Mobile Web report, mobile internet users in the Philippines tend to visit social-networking sites more than other sites. In total, 86% of page views from Opera Mini mobile browser users in the Philippines are social-networking sites — the highest percentage among Opera Mini’s top-50 user countries, worldwide. This report is based on aggregated information obtained from Opera Mini servers. In June 2015, the servers processed 24,575 TB of data and served over 160 billion pages. More than 250 million people around the world use Opera Mini for a faster web experience and to get the most out of their mobile data usage.
The Philippines represents the eighth-largest Opera Mini user base in the world and is the second-largest in Southeast Asia. The user base increased by 41% over the past year, while its smartphone user base surged by 90%.
Local smartphone brands are catching up and gaining market share. A breakdown of the top-100 mobile devices preferred by Opera Mini users shows that Cherry Mobile has overtaken Samsung, with a 27% market share. Another local brand, MyPhone, has 8%. The total market share of these two local smartphone brands is 35%, higher than Nokia’s 31%.
Read the Complete Blog Post
See Also: More Mobile Statistics in Ericsson’s Mobility Report (June 2015)
28 pages; PDF.
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About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.