Soundtracks For Ebook Reading: “Booktrack Pulls In Another $5 Million To Put Audio To E-Books”
Booktrack, a startup out of New Zealand that creates soundtracks to accompany e-books, has raised another $5 million in funding to make sure that reading is no longer a quiet activity.
Each booktrack — think movie soundtrack for your book — consists of music, ambient audio and sound effects that automatically sync with your reading pace as you tap through the pages of an e-book.
The real value of Booktrack, which seems a bit intrusive and unnecessary to readers who prefer to use their imagination, may be in the classroom. [Paul] Cameron [Booktrack Founder] says that students reading with Booktracks read for 30 percent longer, on average, and score 17 percent higher on reading comprehension tests.
Currently, over 12,000 schools worldwide subscribe to Booktrack Classroom, which lets students access existing booktracks, as well as create their own.
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About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.