In a majority of family households with tablets and smartphones, TV is no longer the kids’ first choice for entertainment. Mobile devices offer versatility, simple user interface and a ‘personal’ viewing experience. As such, in households where tablets and smartphones are accessible, they’ve now taken the lead with kids as the preferred way to enjoy and explore video content. TV has become the ‘second’ or even third screen for many of these kids.
Parents in nearly half of these households say that when their kids misbehave, they take away their tablet and make them ‘watch TV instead’ as punishment – creating a generation of kids for whom ‘TV is punishment.’
Survey Finds Television is Now Second Screen for Kids with Tablets
Filed by July 10, 2015on