Data: comScore Releases May 2015 U.S. Smartphone Subscriber Market Share

From comScore:

comScore today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for May 2015.
Apple ranked as the top smartphone manufacturer with 43.5 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share
189.7 million people in the U.S. owned smartphones (76.8 percent mobile market penetration) during the three months ending in May.* Apple ranked as the top OEM with 43.5 percent of U.S. smartphone subscribers (up 1.8 percentage points from February). Samsung ranked second with 28.7 percent market share (up 0.1 percentage points), followed by LG with 8.2 percent, Motorola with 4.9 percent and HTC with 3.5 percent.

Top Smartphone OEMs 3 Month Avg. Ending May 2015 vs. 3 Month Avg. Ending Feb. 2015 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens
	Share (%) of Smartphone Subscribers
	Feb-15	May-15	Point Change
Total Smartphone Subscribers	100.0%	100.0%	N/A
Apple	41.7%	43.5%	1.8
Samsung	28.6%	28.7%	0.1
LG	8.3%	8.2%	-0.1
Motorola	5.1%	4.9%	-0.2
HTC	3.8%	3.5%	-0.3

* Beginning with April 2015 data, MobiLens Plus includes an improved sample weighting methodology that incorporates additional controls for smartphone and tablet populations. This enhancement resulted in a step change increase in the total mobile population but had minimal impact on key market share dynamics. The 3-month average ending May 2015 was calculated by averaging April and May’s MobiLens Plus numbers with March’s numbers from the traditional MobiLens product in order to preserve the 3-month rolling trend in our public monthly reporting.
Smartphone Platform Market Share
Android ranked as the top smartphone platform in May with 52.1 percent market share, followed by Apple with 43.5 percent (up 1.8 percentage points from February), Microsoft with 3 percent, BlackBerry with 1.3 percent and Symbian with 0.1 percent.

Top Smartphone Platforms 3 Month Avg. Ending Apr. 2015 vs. 3 Month Avg. Ending Jan. 2015 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens
	Share (%) of Smartphone Subscribers
	Feb-15	May-15	Point Change
Total Smartphone Subscribers	100.0%	100.0%	N/A
Android	52.8%	52.1%	-0.7
Apple	41.7%	43.5%	1.8
Microsoft	3.5%	3.0%	-0.5
BlackBerry	1.8%	1.3%	-0.5
Symbian	0.1%	0.1%	0.0

Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 70.2 percent of the app audience, followed by YouTube (59.1 percent), Facebook Messenger (52.4 percent) and Google Play (52.1 percent).

Top 15 Smartphone Apps May 2015 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix
	Top 15 Apps	% Reach
1	Facebook	70.2%
2	YouTube	59.1%
3	Facebook Messenger	52.4%
4	Google Play	52.1%
5	Google Search	51.8%
6	Google Maps	49.1%
7	Pandora Radio	44.0%
8	Gmail	43.0%
9	Instagram	36.6%
10	Apple Maps	27.2%
11	iTunes Radio/iCloud	26.0%
12	Amazon Mobile	25.9%
13	Twitter	24.9%
14	Google+	23.1%
15	Pinterest	22.4%

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