November 28, 2020

Data: comScore Releases May 2015 U.S. Smartphone Subscriber Market Share

From comScore:

comScore today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for May 2015.

Apple ranked as the top smartphone manufacturer with 43.5 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
189.7 million people in the U.S. owned smartphones (76.8 percent mobile market penetration) during the three months ending in May.* Apple ranked as the top OEM with 43.5 percent of U.S. smartphone subscribers (up 1.8 percentage points from February). Samsung ranked second with 28.7 percent market share (up 0.1 percentage points), followed by LG with 8.2 percent, Motorola with 4.9 percent and HTC with 3.5 percent.

Top Smartphone OEMs
3 Month Avg. Ending May 2015 vs. 3 Month Avg. Ending Feb. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Feb-15 May-15 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Apple 41.7% 43.5% 1.8
Samsung 28.6% 28.7% 0.1
LG 8.3% 8.2% -0.1
Motorola 5.1% 4.9% -0.2
HTC 3.8% 3.5% -0.3

* Beginning with April 2015 data, MobiLens Plus includes an improved sample weighting methodology that incorporates additional controls for smartphone and tablet populations. This enhancement resulted in a step change increase in the total mobile population but had minimal impact on key market share dynamics. The 3-month average ending May 2015 was calculated by averaging April and May’s MobiLens Plus numbers with March’s numbers from the traditional MobiLens product in order to preserve the 3-month rolling trend in our public monthly reporting.

Smartphone Platform Market Share
Android ranked as the top smartphone platform in May with 52.1 percent market share, followed by Apple with 43.5 percent (up 1.8 percentage points from February), Microsoft with 3 percent, BlackBerry with 1.3 percent and Symbian with 0.1 percent.

Top Smartphone Platforms
3 Month Avg. Ending Apr. 2015 vs. 3 Month Avg. Ending Jan. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Feb-15 May-15 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.8% 52.1% -0.7
Apple 41.7% 43.5% 1.8
Microsoft 3.5% 3.0% -0.5
BlackBerry 1.8% 1.3% -0.5
Symbian 0.1% 0.1% 0.0

Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 70.2 percent of the app audience, followed by YouTube (59.1 percent), Facebook Messenger (52.4 percent) and Google Play (52.1 percent).

Top 15 Smartphone Apps
May 2015
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix
  Top 15 Apps % Reach
1     Facebook 70.2%
2     YouTube 59.1%
3     Facebook Messenger 52.4%
4     Google Play 52.1%
5     Google Search 51.8%
6     Google Maps 49.1%
7     Pandora Radio 44.0%
8     Gmail 43.0%
9     Instagram 36.6%
10     Apple Maps 27.2%
11     iTunes Radio/iCloud 26.0%
12     Amazon Mobile 25.9%
13     Twitter 24.9%
14     Google+ 23.1%
15     Pinterest 22.4%
About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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