November 25, 2020

Yale’s Beinecke Rare Books & Manuscript Library Acquires Complete Set of Chipotle “Cultivating Thought” Cups and Bags

Via the Voices from the Beinecke Library Blog:

Chipotle Mexican Grill has made a gift of a complete set of its Cultivating Thought Series—short texts by acclaimed authors printed on paper cups and bags—to the Yale Collection of American Literature at the Beinecke Library. The series is the brainchild of author Jonathan Safran Foer, who also serves as its curator. It presents the thoughts of authors and comedians on Chipotle cups and bags, each cup illustrated by a different artist. Authors in the series include Julia Alvarez, Augusten Burroughs, Jeffrey Eugenides, Barbara Kingsolver, Toni Morrison, Amy Tan and many others.

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Chipotle’s gift of the Cultivating Thought Series continues and extends this collecting tradition in the Yale Collection of American Literature, insuring these works will remain available to readers and to scholars seeking to understand something of the relationship between literature and innovative marketing at a moment in history when reading and literary production are in tremendous upheaval.

Direct to Yale OPAC and the Holding Record

Hat Tip: The Atlantic

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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