January 24, 2022

How University of Oregon Launched a Video Channel for Books Named Booklandia.tv

The following article published on the PBS MediaShift web site was written by U. of Oregon Journalism Professor Ed Madison.

Perhaps Booklandia.tv will also/is also considering partnerships with some of the many excellent libraries and librarians in Oregon.

From PBS MediaShift

“Niche-themed video channels are an emerging subject of study within journalism education programs, as instructors endeavor to prepare students to work in an ever-changing media landscape. Familiar legacy news organizations and consumer brands, including the New York Times and Starbucks, are embracing web video as a way to engage audiences, inspire social sharing, and bring compelling stories to life. Rather than limit instruction to studying existing channels, we challenged our students at the University of Oregon to create one.”


We set our sights on broadening the scope of the book channel project beyond our main campus in Eugene, Oregon. We were inspired when we learned that Portland, less than two hours away, was named the top city for book lovers in 2011 by livability.com. Having our school’s Agora Center for Journalism Innovation based there provided infrastructural support to bridge the distance.

Powell’s Books, acknowledged as the largest independent bookstore in the world, proved to be a natural partner. Their main store encompasses a full city block in Portland’s Pearl District, and it hosts top named authors nearly every night of the week. We negotiated a win-win agreement with Powell’s that includes access to their author events, cross promotion, and co-branding. We agreed to supply the Powell’s marketing team with an initial run of 5,000 Booklandia.tv bookmarks for point-of-sale and mail order distribution, and provide links to Powell’s on our website.

Our full vision for Booklandia.tv includes active participation from student media groups from other colleges and universities internationally, in the form of submitted content. We also welcome content from K-12 teachers and their students. We’ve created style guides and tutorials, available on our site, and are pursuing corporate sponsors and foundation grant funding.

Direct to Booklandia.tv

Read the Complete Article (approx. 1100 Words)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.