May 16, 2022

Active Users by Age of Leading Social Media Networks and Messaging Tools

From Global Web Index:

In terms of mobile messaging tools, Snapchat has the youngest audience; a massive 84% of its users are under 35 (by way of comparison, the equivalent figures on WhatsApp and Facebook Messenger are 63% and 64%). WeChat and LINE can also boast that more than a third of their users are from the key 16-24 demographic, whereas a service like Skype has a much older audience – a result, in part, of it being popular as a family communication tool.

For social networks, it’s Tumblr which has the youngest active user base; 70% of its audience comes from the 16-34 bracket. Instagram follows very closely behind, though, giving some context for why it’s seen as one of the “coolest” networks among the teen audience – it’s these individuals who are most likely to be using it (often in preference to Facebook).

The complete blog post includes a chart of active users by age for:

  • Snapchat
  • WeChat
  • Tumblr
  • Instagram
  • Facebook

Read the Complete Blog Post

Read Summary of Latest GWI Social Report (Q1 2015)

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.