Active Users by Age of Leading Social Media Networks and Messaging Tools

From Global Web Index:

In terms of mobile messaging tools, Snapchat has the youngest audience; a massive 84% of its users are under 35 (by way of comparison, the equivalent figures on WhatsApp and Facebook Messenger are 63% and 64%). WeChat and LINE can also boast that more than a third of their users are from the key 16-24 demographic, whereas a service like Skype has a much older audience – a result, in part, of it being popular as a family communication tool.
For social networks, it’s Tumblr which has the youngest active user base; 70% of its audience comes from the 16-34 bracket. Instagram follows very closely behind, though, giving some context for why it’s seen as one of the “coolest” networks among the teen audience – it’s these individuals who are most likely to be using it (often in preference to Facebook).

The complete blog post includes a chart of active users by age for:

• Snapchat
• WeChat
• Tumblr
• Instagram
• Facebook

Read the Complete Blog Post
Read Summary of Latest GWI Social Report (Q1 2015)

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