Active Users by Age of Leading Social Media Networks and Messaging Tools
From Global Web Index:
In terms of mobile messaging tools, Snapchat has the youngest audience; a massive 84% of its users are under 35 (by way of comparison, the equivalent figures on WhatsApp and Facebook Messenger are 63% and 64%). WeChat and LINE can also boast that more than a third of their users are from the key 16-24 demographic, whereas a service like Skype has a much older audience – a result, in part, of it being popular as a family communication tool.
For social networks, it’s Tumblr which has the youngest active user base; 70% of its audience comes from the 16-34 bracket. Instagram follows very closely behind, though, giving some context for why it’s seen as one of the “coolest” networks among the teen audience – it’s these individuals who are most likely to be using it (often in preference to Facebook).
The complete blog post includes a chart of active users by age for:
- Snapchat
- Tumblr
Read the Complete Blog Post
Read Summary of Latest GWI Social Report (Q1 2015)
Filed under: News, Patrons and Users
About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.
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