Ebooks: Google Play Books Introduces a New Typeface Family Named Literata
In April 2014 the TypeTogether design team, lead by Veronika Burian and José Scaglione, started to work on a new tailored type family for the Google Play Books application that was in a state of re-designing. Google’s brief of the project presented the task in its full level of difficulty right from the beginning.
A new book typeface was needed that would provide an outstanding reading experience on a whole range of devices and high resolution screens running different rendering technologies. Additionally, the new Play Books type is meant to establish a recognisable visual identity for Google’s native eBook App and stylistically distinguish itself from other eReader competitors.
Read the Complete Blog Post and Many Examples of New Font
Hat Tip and More: “Google introduces Literata – a new font for Google Play Books” (via Ausdroid)
Filed under: News
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.