In April 2014 the TypeTogether design team, lead by Veronika Burian and José Scaglione, started to work on a new tailored type family for the Google Play Books application that was in a state of re-designing. Google’s brief of the project presented the task in its full level of difficulty right from the beginning.
A new book typeface was needed that would provide an outstanding reading experience on a whole range of devices and high resolution screens running different rendering technologies. Additionally, the new Play Books type is meant to establish a recognisable visual identity for Google’s native eBook App and stylistically distinguish itself from other eReader competitors.
Read the Complete Blog Post and Many Examples of New Font