September 21, 2019

Milestones: Number of Mobile-Only Internet Users in U.S. Now Exceeds Desktop-Only

From comScore:

Mobile’s rise over the past few years has been well-documented as it continues to achieve major milestones illustrating its immense popularity, such as last year when app usage surpassed desktop usage and began accounting for half of all U.S. digital media consumption. But its latest milestone shows just how far this platform has come in overtaking desktop’s longstanding dominance as the primary gateway to the internet. For the first time in March, the number of mobile-only adult internet users exceeded the number of desktop-only internet users.

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Just a year ago, there was still nearly twice the percentage of desktop-only internet users (19.1 percent) as mobile-only users (10.8 percent). While the share of mobile-only users has climbed over the past year to 11.3 percent, the desktop-only population has drastically declined to just 10.6 percent. Of course these numbers also tell us that the vast majority of the digital population (78 percent) is multi-platform and goes online using both desktop and mobile platforms.

Single-Platform-Users-Share-of-Total-Digital-Population_reference

Source: comScore

Even still, this mobile-only milestone is meaningful because it signifies how smartphones and tablets (particularly the former) are becoming — or rather, have already become — our primary access point to the internet.

Read the Complete comScore Blog Post

Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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