New Full Text Preprint: “Metadata Effectiveness in Internet Discovery…”

The following article was approved for publication last month and is scheduled for final publication in the January 2016 issue of College and Research Libraries.
Title
Metadata Effectiveness in Internet Discovery: An Analysis of Digital Collection Metadata Elements and Internet Search Engine Keywords
Author
Le Yang
Texas Tech University
Source
College and Research Libraries Website
Abstract

This study analyzed digital item metadata and keywords from Internet search engines, in order to find out what metadata elements actually facilitate discovery of digital collections through Internet keyword searching and how significantly each metadata element affects the discovery of items in a digital repository.
The study found that keywords from Internet search engines matched values in eight metadata elements and resulted in landing visits to the digital repository.
Findings of the study indicate that three specific metadata elements are effective in enhancing discoverability of digital collections through Internet search engines, including Dublin Core metadata elements Title, Description, and Subject.

Direct to Full Text (25 pages; PDF)

Filed under: Academic Libraries, Digital Collections, Interactive Tools, Libraries, Open Access, Public Libraries