November 27, 2020

New Full Text Preprint: “Metadata Effectiveness in Internet Discovery…”

The following article was approved for publication last month and is scheduled for final publication in the January 2016 issue of College and Research Libraries.

Title

Metadata Effectiveness in Internet Discovery: An Analysis of Digital Collection Metadata Elements and Internet Search Engine Keywords

Author

Le Yang
Texas Tech University

Source

College and Research Libraries Website

Abstract

This study analyzed digital item metadata and keywords from Internet search engines, in order to find out what metadata elements actually facilitate discovery of digital collections through Internet keyword searching and how significantly each metadata element affects the discovery of items in a digital repository.

The study found that keywords from Internet search engines matched values in eight metadata elements and resulted in landing visits to the digital repository.

Findings of the study indicate that three specific metadata elements are effective in enhancing discoverability of digital collections through Internet search engines, including Dublin Core metadata elements Title, Description, and Subject.

Direct to Full Text (25 pages; PDF)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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