Fron eMarketer:
The US smartphone market continues to see significant growth, according to a new forecast from eMarketer, and 190.5 million consumers will have smartphones this year. That figure already represents 73.8% of all US mobile phone users and nearly 60% of the US population, and the number of smartphone users is still growing in the double-digits.
To provide a complete picture of our forecast, a new eMarketer Data Visualization entitled “Who Is the US Smartphone User?” details seven additional subsets of this US smartphone audience, underscoring who these users are and how they’re using these mobile devices:
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