Washington Post: “Why Digital Natives Prefer Reading In Print”
From The Washington Post:
The preference for print over digital can be found at independent bookstores such as the Curious Iguana in downtown Frederick, Md., where owner Marlene England said millennials regularly tell her they prefer print because it’s “easier to follow stories.” Pew studies show the highest print readership rates are among those ages 18 to 29, and the same age group is still using public libraries in large numbers.
It can be seen in the struggle of college textbook makers to shift their businesses to more profitable e-versions. Don Kilburn, North American president for Pearson, the largest publisher in the world and the dominant player in education, said the move to digital “doesn’t look like a revolution right now. It looks like an evolution, and it’s lumpy at best.”
[Naomi S.] Baron [American University Professor and author of Words Onscreen: The Fate of Readingin a Digital World] cites research showing readers spend a little more than one minute on Web pages, and only 16 percent of people read word-by-word. That behavior can bleed into reading patterns when trying to tackle even lengthier texts on-screen.
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.